D2C ACQUISITION.LAB | FREE LAUNCH DECISION SHEET
https://d2c-acquisitionlab.com/start

Date:
Product idea:
Budget available:

1. BUYER
Who has this problem?
What do they buy today instead?
What have I heard directly from prospective buyers?

2. SMALLEST HONEST TEST
What can I offer before committing to a large inventory order?
What will I clearly tell buyers about availability and delivery?

3. DECISION RULE
Evidence needed to continue:
Evidence that would make me change the offer:
Maximum loss before I stop:

4. ORDER ECONOMICS
Use a consistent tax basis; do not mix tax-inclusive revenue with
tax-exclusive costs. Use your actual quotes and applicable tax treatment.
Selling price / net revenue:
Product cost:
Packaging:
Outbound shipping:
Payment / marketplace fees:
Expected return and RTO cost:
Contribution before acquisition:
Acquisition cost:
Contribution after acquisition:
Fixed costs not included above:

5. NEXT SEVEN DAYS
One action:
Evidence to collect:
Review date:
Decision at review: CONTINUE / CHANGE / STOP

This worksheet helps structure a decision. It does not guarantee demand,
profit, or a revenue target. Figures should come from your own evidence.

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