You want to start a haircare brand because the numbers you keep seeing are real. Traya crossed ₹343 crore in FY25 revenue selling hair-loss kits, up 44% in a year, with 70% of customers coming from outside the metros. WOW Skin Science built its whole rise on one apple cider vinegar shampoo that became a top-selling shampoo on Amazon in both India and the US. Mamaearth's onion hair oil range carried it to ₹1,920 crore in FY24 revenue. Every one of them started with a single product and a factory that would take a small order.
Here is the part those stories leave out, and the part that decides whether you make money. The same Baddi or Kerala unit that fills your rosemary serum for ₹95 a bottle fills the identical serum for the next fifty callers. Manufacturing is not the moat. So this guide does two jobs. It gives you the full roadmap: budget tiers, hair oil versus shampoo versus serum economics, real MOQs, CDSCO and labeling compliance, the hair-loss claims you legally cannot make, unit economics, platform choice, and the revenue ladder to ₹5 lakh a month. And it is honest about where haircare brands actually die, which is almost never at the factory.
One decision gets resolved by the end: which product and budget tier you should enter at, and what that money has to prove before you spend the next rupee.
Haircare in India is a high-margin, low-MOQ-entry, crowded category with one structural edge over skincare: it is consumable, so the repeat rate is higher. Gross margins run 55 to 65%, AOV sits at ₹399 to ₹799, and Baddi or Kerala Ayurvedic units will private label a hair oil, shampoo or serum from 500 to 1,000 units per SKU at ₹35 to ₹150 a unit. You do not need your own CDSCO manufacturing license if a licensed third-party unit makes the product; you need a trademark, GST, and Legal Metrology compliant labels. You cannot legally claim your cosmetic "regrows hair" or "cures baldness", and ASCI and Meta will pull those ads. ₹50,000 buys a white label validation test. ₹2 lakh buys a real private label SKU. ₹5 lakh buys a small range with an ad budget. ₹1 lakh a month in revenue takes roughly 170 orders and pays you ₹15,000 to ₹25,000. ₹5 lakh a month takes 700 to 850 orders, a 30%+ repeat rate, and pays ₹80,000 to ₹1.4 lakh. The wedge that works in 2026 is sulfate-free or honest ayurvedic positioning for a specific hair problem and audience, not another onion oil for everyone.
What the Indian haircare market really looks like in 2026
The size is real. India's haircare products market is valued at around US$4.1 billion in 2026 and heading toward US$5.2 billion by 2031. Shampoo holds the largest single share of that spend, hair oil is the fastest-growing segment, and the herbal or ayurvedic slice is compounding fastest of all: the herbal shampoo market alone is growing at roughly 10% a year. None of that headline number is your opportunity yet. Your opportunity is a slice of a slice, and you need the honest numbers of that slice.
AOV band: ₹399 to ₹799. A single hair oil or shampoo sells at ₹349 to ₹549 online. A serum with named actives lands at ₹499 to ₹699. A two-step or three-step "routine" bundle pushes carts to ₹700 to ₹800. Below ₹399 shipping eats your margin. Above ₹799 you are asking a stranger to trust an unknown brand at premium pricing, which takes months of content and reviews to earn.
Margin band: 55 to 65% gross. A ₹549 shampoo with ₹120 of product and packaging cost looks like 78% on paper, but blended across discounts, bundles and marketplace fees, healthy haircare brands hold 55 to 65% gross margin. This is why the category pulls everyone in.
RTO exposure: moderate, and manageable. Haircare has no size-and-fit returns, so RTO is lower than fashion. But COD-heavy orders still return at 15 to 25% if you accept every order blindly. A disciplined brand pushes prepaid share past 55% and holds RTO near 10 to 12%. The playbook is in how to reduce RTO on COD orders.
The one real edge over skincare: repeat rate. A serum empties in 45 to 60 days; a shampoo bottle in 30 to 45. Haircare is a genuine consumable, so a well-run brand sees a 30 to 40% repeat rate versus skincare's 20 to 25%. The second bottle carries near-zero acquisition cost, and that is the entire profit engine. If you only remember one line from this guide, remember that the money in haircare is in the refill, not the first sale.
The competition, honestly
Every success story you know entered when the shelf was emptier. Mamaearth launched in 2016 and rode the toxin-free wave before it was crowded. WOW built its ACV shampoo lead years before dupes flooded Amazon. Traya, founded in 2019, took a completely different route: it stopped selling "a product" and started selling a diagnosed, doctor-backed hair-loss regimen, which is why it hit ₹343 crore in FY25 while single-SKU brands stalled.
In 2026 you are not competing with an empty shelf. You are competing with those funded brands, now everywhere, plus thousands of small labels running the same Baddi and Kerala formulations with different stickers. "Onion oil for hair fall" is not a brand, it is an Amazon search result with 3,000 competitors. The wedge that still works is narrow: a specific hair problem, for a specific audience, with a specific ingredient or ritual story. Sulfate-free shampoo for color-treated hair. A rosemary and redensyl serum for post-partum shedding. A cold-pressed Kerala oil for a diaspora audience that grew up with it. Positioning, not the molecule, is your differentiation, because the molecule is available to everyone.
Hair oil vs shampoo vs serum: pick your entry product first
Before budget, pick the product, because each one has a different cost, MOQ and repeat rhythm. This is the choice most founders skip, and it decides half your economics.
| Product | Fill cost band | Typical MRP | Refill cycle | Best as a starting product when |
|---|---|---|---|---|
| Hair oil (100ml, ayurvedic / cold-pressed) | ₹35 to ₹90 | ₹299 to ₹549 | 45 to 60 days | You have an ayurvedic or heritage story and a Kerala sourcing angle. Cheapest to make, oldest habit in India |
| Shampoo (200ml, sulfate-free) | ₹45 to ₹100 | ₹399 to ₹599 | 30 to 45 days | You want the highest-frequency repeat product and a clean "sulfate-free" wedge for a specific hair type |
| Serum / actives (30ml, rosemary + redensyl) | ₹80 to ₹160 | ₹499 to ₹799 | 45 to 60 days | You want the highest margin and a modern, ingredient-led audience, and you can stay disciplined on claims |
The actives serum deserves a note because it is the hot product of the moment. Rosemary water and Redensyl (a patented copper-peptide-style molecule) power a wave of "hair growth serums" from brands like Soulflower and Clensta. The margins are the best in the category. The trap is the claim: you can say the serum supports scalp health and reduces breakage; you cannot say it "regrows hair" or "cures baldness" without turning it into a drug, which I cover in the compliance section. Pick the product that matches both your story and your appetite for claim discipline.
What ₹50,000 to ₹5 lakh actually buys you in haircare
Budget decides your route. Not your ambition, your budget. Here is what each tier realistically buys in this category in 2026.
| Budget | What it buys | Products | Route | What it must prove |
|---|---|---|---|---|
| ₹50,000 | 150 to 250 white label units of a stock hair oil or shampoo (₹12,000 to ₹22,000), digital-print labels (₹7,000), store setup and phone shoots (₹5,000), a ₹12,000 to ₹15,000 ad test | 1 SKU | White label | That your positioning and audience buy this category at your price |
| ₹1 lakh | Two white label SKUs with a proper 6-week ad test, or one low-MOQ private label run of 500 units with basic custom packaging | 1 to 2 SKUs | White label, or entry private label | Sell-through of 150+ units in 60 days with CAC under ₹200 |
| ₹2 lakh | One or two private label SKUs at 500 to 1,000 units each (₹50,000 to ₹1 lakh), trademark filing (₹5,000 to ₹10,000), decent packaging, ₹40,000 to ₹60,000 ad budget | 2 SKUs | Private label | A repeatable CAC and the first refill orders |
| ₹5 lakh | A three-product routine (oil, shampoo, serum) at 1,000 units each (₹1.8 to 2.3 lakh), custom cartons, ₹1.2 to 1.5 lakh ads over 90 days, ₹80,000 to ₹1 lakh working capital for the first restock | 3 SKUs | Private label with formula tweaks | ₹1 lakh+ months with a 25%+ repeat rate, the base for the ₹5 lakh climb |
Notice what no tier buys: a custom formulation developed from scratch. That costs ₹2 to 5 lakh before a single sellable unit exists, and it is a scaling tool for brands with proof, not a starting tool. The full logic of that call is in white label vs private label vs OEM in India. The same budget arithmetic, applied across categories, sits in the skincare brand guide, and it is worth reading alongside this one because the compliance and margin structure are nearly identical.
If you have ₹50,000 to ₹1 lakh and no audience → white label one stock hair oil or shampoo, spend 60 days proving people buy from you at ₹399+, and treat the whole budget as tuition. If you have ₹1 to 2 lakh and some proof or an existing audience (Instagram following, salon, clinic, pharmacy contacts) → private label one SKU at 500 units and put half the budget into ads, not inventory. If you have ₹2 to 5 lakh and validated demand → private label a 2 to 3 product routine and ring-fence ₹1 lakh+ for marketing. If you have ₹5 lakh but no validation → act like you have ₹1 lakh, run the test tier first, and keep ₹4 lakh in the bank. If any tier requires borrowing to meet an MOQ → drop one tier down.
How to manufacture: the Baddi and Kerala private label reality
Haircare contract manufacturing in India splits across two belts. Baddi in Himachal Pradesh (Solan district) is the general cosmetics hub, the same belt that hosts much of Indian pharma, and it dominates shampoos, serums and modern formulations. Kerala and pockets of Tamil Nadu specialise in Ayurvedic and cold-pressed hair oils, with genuine parampara credibility and GMP-certified units. Secondary clusters sit around Ahmedabad and the NCR. These units hold the CDSCO manufacturing license and GMP certifications, run stock formulation libraries, and live off small brands like the one you are about to start.
Real numbers to walk in with:
| Product | Typical MOQ (private label) | Per-unit fill cost band | Typical MRP |
|---|---|---|---|
| Ayurvedic / onion / cold-pressed hair oil, 100ml | 500 to 1,000 units | ₹35 to ₹90 | ₹299 to ₹549 |
| Sulfate-free shampoo, 200ml | 1,000 units | ₹45 to ₹100 | ₹399 to ₹599 |
| Conditioner / hair mask, 200g | 1,000 units | ₹50 to ₹110 | ₹399 to ₹599 |
| Rosemary + Redensyl growth serum, 30ml | 500 to 1,000 units | ₹80 to ₹160 | ₹499 to ₹799 |
Serum MOQs at Indian units typically start at 500 to 1,000 units per variant, and several run 100 to 250 unit white label batches of stock oils and shampoos, which is what makes the ₹50,000 tier possible. Add packaging on top of the fill cost: a decent bottle with pump or flip-cap, unit carton and label runs ₹20 to ₹55 per unit at small quantities. Your landed cost per sellable unit is fill plus packaging plus inward freight plus 2 to 3% QC rejections, never just the ex-factory rate.
Three negotiation realities. First, every per-unit quote drops 20 to 30% at the next MOQ slab, and taking that bait is how founders end up with 3,000 units of a product the market has not approved. Second, ask the ownership question in writing: the base formula stays with the unit in private label, so if you leave, the recipe stays behind. Third, ask for a 12-month exclusivity clause on your exact variant in your category; the worst answer is no, and the question costs nothing. The full sourcing method, from IndiaMART filters to factory visits, is in how to find manufacturers and suppliers in India, and the MOQ conversation itself is in how to negotiate MOQ with suppliers.
Message five units the same spec, not different ones: "200ml sulfate-free shampoo, coco-glucoside base, no SLS/SLES, for color-treated hair, quote me landed per unit at 500 / 1,000 / 3,000 units with packaging, MOQ, lead time, shelf life, and a copy of your CDSCO manufacturing license." Identical spec is the only way the five quotes are comparable. Then order paid samples from the top three before you commit to anyone.
Founder Decision Loop™: signal, smallest honest test, hard read of the numbers, then commit capital. Applied to haircare: the signal is a specific audience with a specific hair problem, the smallest honest test is 150 to 250 white label units, the hard read is sell-through and CAC after 60 days, and the capital commitment is the 1,000-unit private label run. According to the Founder Decision Loop™, demand validation comes before supplier selection, because a great Kerala unit for an oil nobody wants is still a loss.
Compliance: what a haircare brand owner actually needs
Good news first: if a licensed third-party unit manufactures your product, you do not need your own CDSCO manufacturing license. Under the Cosmetics Rules, 2020, the manufacturing license belongs to the factory, and Baddi and Kerala units hold it as their cost of doing business. Hair oils and shampoos are classed as cosmetics when they clean, condition or beautify without a medical claim. Your job is to verify the unit's license copy before signing, and to get your own house in order:
- Trademark. File in Class 3 (cosmetics) before you print a single label. ₹4,500 government fee for individuals and small enterprises, plus ₹3,000 to 5,000 if an agent files it. A brand you cannot own is inventory with a deadline.
- GST registration. Mandatory from day one for selling on any marketplace, regardless of turnover. Haircare sits in the 18% slab.
- Legal Metrology compliant labels. Under the Legal Metrology Act and Packaged Commodities Rules, every pack must declare: your brand entity's name and address as marketer, the manufacturer's name and address, net quantity, MRP inclusive of all taxes, month and year of manufacture, use-before or expiry date, batch number, ingredient list, country of origin, and a consumer care contact. Your online listings must show these declarations too; the rules explicitly cover ecommerce.
- Manufacturer details on the pack. Since the product is not made in your own plant, the actual manufacturer's name and address must appear on the label alongside yours as the marketer. Hiding the third-party unit is not an option, and established brands do not bother trying.
- If you import (Korean or Japanese formulas are the common temptation): no cosmetic can be imported into India without CDSCO import registration through the SUGAM portal, valid five years, covering each product, pack size and variant. This adds months and real money; start with Indian manufacturing and earn the right to import later.
Budget ₹15,000 to ₹25,000 and two to three weeks for the full compliance stack at the private label tiers. It is the cheapest insurance in this business. The GST specifics for sellers sit in GST for ecommerce sellers in India.
The claims you legally cannot make (this is where haircare founders get hurt)
This is the one compliance point unique to haircare, and it is not optional. A cosmetic cannot claim to cure or treat a disease. "Baldness treatment" and hair-fall cures touch drug territory, and both the regulator and the advertising body enforce it. The Advertising Standards Council of India has repeatedly struck down hair claims like "complete baldness treatment", "stop hair loss" and "100% natural hair growth" as unsubstantiated and misleading, and drug rules bar advertising a cure for baldness outright.
What this means in practice:
| You cannot say (drug / unsubstantiated) | You can say (cosmetic, honest) |
|---|---|
| "Regrows hair", "cures baldness", "stops hair fall" | "Reduces breakage and hair fall due to breakage", "supports a healthier scalp" |
| "100% guaranteed hair growth in 30 days" | "Nourishes roots and strengthens strands" |
| Fake before-and-after regrowth photos | Real texture, shine and reduced-frizz results, honestly shown |
Meta will disapprove ads that promise hair regrowth or use dramatic before-and-after imagery, and repeat offences risk your whole ad account. If you genuinely want to play in the hair-loss regrowth space, that is Traya's model: a doctor-led regimen with actual drug-side products dispensed under prescription, not a cosmetic serum with an exaggerated caption. Pick your lane honestly at the start. The Meta ad mechanics for compliant creative sit in Meta ads for D2C in India.
Haircare unit economics: a ₹549 shampoo, line by line
Run every product through the Margin Waterfall™ before you commit to an MOQ. According to the Margin Waterfall™ framework, contribution margin is calculated before the ad budget is set, not found out after the ads have spent it.
Margin Waterfall™: selling price minus COGS, packaging, shipping, payment gateway, RTO loss, then CAC. If the number at the bottom is negative, no amount of scale saves it. In haircare the waterfall usually survives the top four lines and dies at CAC, because the product margin is generous and the attention market is not. The saving grace is refill: the second bottle skips the CAC line entirely.
Read that table like an operator. ₹124 per order on a ₹549 sale is a 23% net contribution, and it is fragile: if CAC drifts from ₹165 to ₹300, which happens to every new advertiser, the order makes ₹0. Three levers protect you, and the middle one is haircare's real weapon:
- AOV. A shampoo-plus-oil bundle at ₹749 barely moves shipping cost but adds ₹120+ of contribution. Bundles are the cheapest CAC hedge in the category.
- Repeat rate. A shampoo empties in 30 to 45 days. The second order has near-zero CAC, so a 35% repeat rate can more than double blended profit per customer. This is the structural advantage of haircare over one-and-done categories, and it is bigger here than in skincare because the wash cycle is faster.
- Prepaid share. Every COD order you convert to prepaid removes RTO risk and ₹40 to 60 of handling waste.
Price with the waterfall, not with the competitor's MRP. The complete method is in how to price a product in India, and the fuller D2C version sits in D2C unit economics in India.
In my supply chain years at Atomberg, dead stock was the silent killer I watched for in every review, and haircare founders meet a version appliances never had: expiry against a fast refill cycle. A cosmetic batch carries a 24-month shelf life, but marketplaces want 75% of it remaining at inward, so your real selling window on a 1,000-unit batch is closer to 6 months. The catch that traps oil founders specifically: a natural, preservative-light ayurvedic oil can turn or separate faster in Indian summer heat and transit than a synthetic shampoo. When a Kerala unit offers 3,000 units at ₹15 less per bottle, I make founders answer one question first: what is your proven monthly sell-through, times six? If it is under 3,000, the discount is a warehouse you will be clearing at 60% off before Diwali.
Where to sell haircare: Amazon vs Shopify vs Meesho
The category answer differs from the generic answer, because haircare is a trust-and-refill business.
| Platform | What it gives a haircare brand | What it costs you | Use it when |
|---|---|---|---|
| Your own store (Shopify or equivalent) | Full margin, customer data, refill flows, bundles, subscriptions | You buy every visitor with ads or content | Always, from day one. Refill is the business model, and only your own store lets you own the customer |
| Amazon | Search demand for ingredient terms ("rosemary hair serum", "onion oil"), trust for unknown brands, prepaid-equivalent buyers | 25 to 35% of MRP in fees, no customer data, review dependence | From month 2 to 3, as organic search picks up. Win a narrow search term, then convert repeaters to your store with box inserts |
| Meesho | Volume at low price points in tier 2/3 | Price-first buyers, ₹99 to 199 expectations that break your margin band | Rarely for a positioned haircare brand. Only for clearing stock or a deliberate low-MRP second line |
The operating pattern that works: own store as the home base, Amazon as the search-demand harvester, and a WhatsApp list for the refill reminder at day 25 for shampoo, day 45 for oil and serum. That refill nudge is the single highest-ROI thing you can build, because the customer already trusts the product. WhatsApp specifics sit in WhatsApp marketing for D2C in India, and the store build is in the Shopify store setup guide for India. The full platform decision is in Amazon vs Shopify in India.
The revenue ladder: what ₹1 lakh and ₹5 lakh a month actually take
Revenue targets without order math are astrology. Here is the ladder at haircare's real numbers, profit shown beside revenue because revenue is vanity in a category with ad-hungry CACs.
| Stage | Orders / month | AOV | What it takes | Owner's profit / month |
|---|---|---|---|---|
| ₹30,000 / month | 65 to 75 | ₹449 | 1 SKU, one working ad angle or an organic audience, COD discipline | ₹4,000 to ₹8,000 |
| ₹1 lakh / month | ~175 | ₹569 | 1 to 2 SKUs, CAC held under ₹200, 15%+ repeat starting, prepaid share 50%+ | ₹15,000 to ₹25,000 |
| ₹3 lakh / month | ~470 | ₹639 | 3 SKU routine, bundles lifting AOV, 25%+ repeat rate, Amazon live alongside the store | ₹50,000 to ₹80,000 |
| ₹5 lakh / month | 700 to 850 | ₹639 to ₹749 | 3 to 5 SKUs, 30%+ repeat rate, WhatsApp refill flows, ₹1.2 to 1.8 lakh/month ad spend, ₹2 to 3 lakh rolling inventory | ₹80,000 to ₹1.4 lakh |
Two things about the top rung. First, the jump from ₹1 lakh to ₹5 lakh is not "more ads." It is repeat rate. At 850 orders a month with a 30% repeat rate, 250+ of those orders arrive at near-zero CAC, and that is where the profit line comes from. A brand doing 850 orders at 8% repeat is buying almost every order at cold CAC and keeps half the profit for the same work. Haircare's faster wash cycle means this rung is genuinely more reachable than in skincare, if you build the refill flow early. Second, inventory becomes a capital planning problem before it becomes a cash problem: at 850 orders a month across 4 SKUs, you reorder 1,000-unit batches monthly, and the 3 to 4 week factory lead time means you order against a forecast, not against sales. The stage-by-stage detail lives in the roadmap to ₹5 lakh a month.
Realistic timeline: what 30 days and 90 days actually look like
Days 1 to 30 (white label tier): pick the product and audience, order samples from 3 units, test on real hair for two weeks (patch test plus a heat-and-transit stress test on the oil especially), finalise one, print short-run labels, set up the store, shoot content on a phone. A white label hair oil or shampoo can genuinely be live by day 30.
Days 1 to 90 (private label tier): weeks 1 to 3 for sampling and supplier selection, weeks 3 to 5 for label design, trademark filing and compliance, weeks 5 to 9 for the manufacturing run (units quote 3 weeks and deliver in 4 to 5), weeks 9 to 13 for launch and the first ad experiments. Anyone promising a private label haircare launch in 30 days has not waited for a Baddi dispatch in festival season. The day-by-day version is the 90-day D2C launch roadmap.
Before either clock starts, run the validation gate. This is the step the excited founder skips and the funded founder wishes they hadn't.
Validation Sprint™: a fixed-budget, fixed-deadline test that buys evidence instead of inventory. For haircare: ₹10,000 to ₹15,000 of ads on the positioning ("sulfate-free shampoo for color-treated hair", not "our shampoo"), sent to a waitlist page or a 30 to 50 unit sample batch, read after 14 days against pre-written pass/fail numbers: cost per qualified lead under ₹40, or sample sell-through above 60%. Pass, and you order the MOQ with confidence. Fail, and the niche or angle changes before the money does.
The full method for reading a test honestly, including what counts as a false positive, is in how to validate a business idea.
The mistakes that kill first haircare brands
Building the brand on a hair-regrowth promise. A first-time founder launches a rosemary serum with a caption that says "regrows hair in 30 days" and a before-and-after photo, because that is what converts on the feed. Meta disapproves the ad, then flags the account; ASCI or a competitor complaint follows. The founder has ₹1.5 lakh of serum inventory and no compliant way to advertise it. The fix costs nothing if you do it first: sell scalp health, reduced breakage and stronger strands, show honest results, and route any real regrowth ambition through a doctor-led, prescription model like Traya's. The claim discipline is not a legal footnote in haircare; it is the difference between an ad account that runs and one that gets banned.
The other repeat offenders, shorter: ordering 3,000 units of a natural oil that separates in summer transit before the market has proven demand; launching a five-SKU "complete range" on day one and expiring the three that never sell; pricing at ₹249 to undercut the market and finding shipping ate the margin; treating the first sale as the win when the refill is where the money is, so no WhatsApp reminder ever goes out; and skipping the stability-and-fragrance question with the manufacturer, which turns into a returns wave the first summer the courier van hits 45 degrees.
Execution checklist
- Pick your entry product (oil, shampoo or serum) to match your story, margin appetite and claim discipline, then write your wedge in one sentence: which hair problem, for which audience, with which ingredient story.
- Pick your budget tier honestly and cap inventory at what you can sell in 90 days.
- Run a Validation Sprint™ with pass/fail numbers written down before the test starts.
- Get quotes from 3 units for the identical spec; ask each for license copies, MOQ slabs, shelf life, and the exclusivity question in writing.
- Test samples on real hair, including one hostile week in heat and transit, especially for oils.
- File the trademark in Class 3 and register GST before printing labels.
- Build the label against the Legal Metrology declaration list: marketer, manufacturer, net quantity, MRP, dates, batch, ingredients, country of origin, consumer care.
- Write your ad and pack claims as cosmetic claims only; never "regrows hair" or "cures baldness".
- Run the ₹549 Margin Waterfall™ on your own numbers; kill any SKU that needs a CAC under ₹150 to break even.
- Launch on your own store first, add Amazon at month 2 to 3, and start the WhatsApp refill list from order one.
- Reorder against sell-through data only, never against a per-unit discount.
Your next action
Today, do one thing: decide your entry product, write your wedge sentence, and message five manufacturing units on IndiaMART for that exact product at 250, 500 and 1,000 units, asking each for landed cost, MOQ, shelf life and a license copy. The quotes are free, they arrive in 48 hours, and they turn this whole guide from reading into arithmetic on your own numbers. Everything else, the store, the label, the launch, sequences behind that decision and those three quotes. The founder frameworks referenced through this guide come from Ravikant Tyagi's operating system for exactly this journey.
If you'd like the complete execution system, calculators, SOPs, templates and operating frameworks behind this process, continue inside D2C Acquisition.Lab.
