Ravikant Tyagi
Founder, D2C Acquisition.Lab
Creator of the Scratch to ₹5 Lac/month Operating System
LinkedIn ↗Ravikant Tyagi has spent 9+ years building the operational backbone behind some of India's fastest-growing consumer brands. At Atomberg Technologies, he was a Supply Chain & Operations Leader through the company's growth from ₹400 crore to ₹1,200 crore. At Eureka Forbes (₹3,500 crore revenue), he served as Distribution Head, leading national supply chain operations.
He then built his own D2C brands, and today works as a Fractional COO and Strategic Consultant with funded consumer startups. D2C Acquisition.Lab is that operating experience systematized: the closest thing to having an experienced D2C co-founder.
Specializes in
Experience
Creator of the Scratch to ₹5 Lac/month Operating System: 163 execution lessons, 9 live calculators and 50+ SOPs for Indian D2C founders.
Operations, unit economics and supply chain for pre-seed and seed-stage VC-backed consumer brands.
Built operational infrastructure through the company's growth from ₹400 crore to ₹1,200 crore in three years.
Led national supply chain operations for a ₹3,500 crore consumer business with one of India's largest distribution networks.
Frameworks created
Original operating frameworks created by Ravikant Tyagi, used inside the Scratch to ₹5 Lac/month Operating System and referenced across the guides on this site.
Trace every rupee from selling price to net profit before you spend on ads.
Weighted supplier evaluation across quality, MOQ, reliability and landed cost.
A 2-week cycle that proves or kills a product idea with real money.
Go / no-go gate across product, margin, store and fulfilment before launch.
The order in which first-time founder decisions must be made, and why.
Reorder points and safety stock sized to sales velocity, not guesswork.
Plus 9 live calculators (unit economics, ROAS, break-even, LTV, pricing, inventory and more), all built for Indian D2C costs. See the calculators
Guides written