Start here · free founder checklist
Make your next D2C decision with numbers.
You do not need to read the whole library today. Pick the stage you are at, finish one action, and use the checklist below to record the evidence.
Have an idea in mind? Build your free seven-day validation plan →Choose the buyer, offer, paid commitment target and loss limit. Download a working plan without signing up.I need a product idea
Shortlist three products you understand. Name the buyer and the problem each one solves.
Find and shortlist your idea →I have an idea to validate
Write down what you need to learn before ordering stock. Separate interest from a real willingness to pay.
Build your validation plan →I need to check my margins
List every cost on a delivered order and a returned order. Then work out what remains before acquisition costs.
Work through your unit economics →Your one-page launch decision sheet
Copy these questions into a notebook or download the text worksheet. No email is needed for the worksheet.
- Who is the buyer, and what are they buying today instead?
- What is the smallest offer you can test honestly?
- What evidence would make you continue, change the idea, or stop?
- What remains after product cost, packaging, shipping, payment fees and expected returns?
- What is your maximum affordable loss on this test?
- What will you do in the next seven days, and when will you review the results?
Free: six D2C operator notes
Work through validation, margins and the costs that change a launch decision. Six practical notes, with examples you can check against your own numbers.
You'll get the six-part series plus occasional operator notes. Unsubscribe anytime.
When you want the complete sequence
The 90-Day D2C Operator System
163 action steps, 9 live calculators and 50+ SOPs. Work through the decisions in order, with lifetime access and future updates.
Self-directed tools and written playbooks. Business results depend on your product, execution and market. The ₹1,999 access price does not include inventory, advertising or business setup costs.
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