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01The pain/ your first co-founder

Stop watching
podcasts(of another LinkedIn achiever · "generational wealth" guru)Start building.

Without burning ₹50,000 on trial and error.

Build your own online brand with less than ₹1 lakh.

Follow a 90-day roadmap that tells you exactly what to do every single day. Choose the right product, find manufacturers, register your brand, launch your website, get your first customers with Instagram & Facebook ads, sell on Amazon & Flipkart, and reach your first ₹5 lakh/month.

The 90-Day D2C Operator System

12 execution phases · 163 action steps · 9 live calculators · 50+ SOPs

Will your numbers work? LIVE
Pick a category, tweak the numbers, get the verdict, before you spend a rupee.
₹249 contribution / order 36%
⚠️ Thin. It can work, but RTO and CAC will decide. Tighten first.
See the full Skincare playbook →
See the 90-day planOne-time ₹1,999 · not a ₹30,000 cohort · 7-day no-questions refund
Real member pages · not mockups
Idea generation workshop
Idea generation workshop
Top D2C categories ranked
Top D2C categories, ranked
Free validation tools
Free validation tools
Stop watching · Start building · 90 days · 163 action steps · 9 live calculators · ₹1,999 one-time · Not a course ·Stop watching · Start building · 90 days · 163 action steps · 9 live calculators · ₹1,999 one-time · Not a course ·

You have ₹50,000.
Or ₹1 lakh. Or ₹5 lakh.

Good. That's enough to start. Here's what you don't need:

Outside funding
An MBA
A ₹50,000/month agency
A human co-founder
An office or employees
You need one proven operating system, run in the right order.
Start a D2C brand under 1 lakh
The under-₹1-lakh launch, mapped
02The math, before the money

9 live calculators.
Run your numbers before you spend a rupee.

Margin, RTO, break-even, ROAS, LTV, pricing, inventory. These are the real screens, with real example numbers.

unit-economics calculator
margin calculator
breakeven calculator
roas calculator
price calculator
ltv calculator
inventory calculator
aov calculator
influencer calculator
03Why listen to me

Because I've already spent the money you're about to.

Ravikant Tyagi
Ravikant Tyagi · Operator
Operator badge
Ravikant Tyagi
Operator · Fractional COO · Founder

9+ years running supply chain and operations for consumer brands. Helped scale Atomberg's operations from ₹400 crore to ₹1,200 crore. Led national distribution at Eureka Forbes, a ₹3,500 crore business. Built my own D2C brands, including the ones that failed and taught me the most.

I'm not a marketer who found out courses sell. I'm an operator who knows the exact numbers that quietly kill D2C brands: RTO, margins, MOQ, CAC, and the order you have to get them right in.

Atomberg · ₹400Cr → ₹1,200Cr opsEureka Forbes · ₹3,500Cr distributionFractional COO · VC-backed brands
Operating flywheel
The operating model this system is built from
Insight to impact
Insight → impact, the operator loop
04Not theory. Execution assets.

Things you'll actually use,
not videos you'll forget.

163
action steps, in order
9
live calculators
50+
copy-paste SOPs & templates
90
day operating roadmap
SOPSupplier outreach scriptSOPMOQ negotiation scriptTOOLMargin Waterfall calculatorTOOLRTO impact calculatorSOPLaunch-day checklistSOPMeta ads setup, step by stepTOOLBreak-even calculatorSOPCOD to prepaid nudge flowSOPPackaging & label compliance
05The enemy

Your competition isn't another course. It's the version of you still "researching" six months from now.

The internet sells you motivation, courses and agencies. None of them tell you exactly what to do tomorrow. So you watch one more video. That isn't learning. It's expensive procrastination, and it's how first-time founders lose a year.

This is not a course.

It's your operating manual.

No lessons to binge. No modules to forget. A step-by-step system that tells you what to build, what to ignore, and where every rupee goes, in the exact order the decisions hit you.

Inside the system, real screens
Inside the system · real screens
06The solution

Meet the co-founder you couldn't afford to hire.

Not a teacher. Not a mentor. Not a YouTuber. An operator who already made the expensive mistakes, so you skip them.

ChatGPT answers the question you ask.
This tells you which question to ask next.

Operating system showcase
The operating system · 12 phases · 90 days
07The 90-day journey

13 weeks. 6 phases.
Every milestone mapped.

Not "watch when you feel like it." A real checklist for each phase, from finding your idea to your first ₹1 Lakh month. Swipe through the exact system.

WEEKS 1-2
Foundation Setup
Find
Set your ₹1L/month revenue goal with a deadline
Write it down, share it with your accountability partner
Create your 3-bucket budget allocation
Setup, inventory, marketing. Every rupee accounted for
Block 15+ hours/week in your calendar
Treat it like a job, not a side project
Brainstorm 50+ product ideas
Don’t judge yet. Volume matters at this stage
Narrow to your top 5 with demand validation
Google Trends, Amazon bestsellers, Instagram hashtags
Find an accountability partner or community
Someone running the same sprint, or a mentor
Phase 1 of 66 milestones
WEEKS 3-5
Validate Before You Build
Validate
Interest test: landing page live, Meta ad CTR > 1.5%
₹2K ad spend. Do people click?
Intent test: 5%+ signups or 10+ pre-orders
₹3-5K ad spend. Do people show real intent?
Purchase test: 10+ paid orders from strangers
₹5-8K total. The only validation that matters
ROAS tracked and above break-even
Use the ROAS calculator. Don’t scale losing campaigns
RTO tracked and below 30%
If higher, fix it before spending more
PMF signals reviewed, go / no-go decision
No PMF? Pivot or kill. Do NOT proceed to scale
Phase 2 of 66 milestones
WEEKS 6-8
Brand, Legal & Supply Chain
Scale
Contact 5+ suppliers and get quotes
IndiaMART, Alibaba, trade shows, referrals
Receive and evaluate 3+ product samples
Check quality, packaging, shipping weight
Finalize your hero product (1 SKU to start)
Best margin + demand combination wins
Register brand name and buy the domain
Check trademark availability on ipindia.gov.in
File GST and register the business
Proprietorship is fine to start, upgrade later
Place first inventory order (minimum viable qty)
Don’t over-order. 50-100 units is enough
Phase 3 of 66 milestones
WEEKS 9-10
Store Setup & Launch Prep
Scale
Shopify store live and accepting orders
Theme set up, navigation working, checkout flows
All products published with photos & copy
Minimum 3 images each, detailed descriptions
Razorpay + COD payments activated
Test both prepaid and COD checkout
Shiprocket or Delhivery shipping configured
Verify pin-code coverage and rates
Legal pages live
Privacy, refund, terms, shipping. Required by law + gateways
Mobile experience tested and perfect
60-70% of Indian traffic is mobile. Non-negotiable
Phase 4 of 66 milestones
WEEKS 11-12
Soft Launch & First Paid Ads
Scale
Store open to waitlist, first 10-20 orders shipped
Not a big launch. Controlled testing
Collect feedback from every early customer
WhatsApp follow-up, survey, 1:1 calls
Return rate below 5% for prepaid orders
If higher, fix product quality or descriptions
Run ads at ₹500-1000/day testing phase
3-5 ad sets, different audiences, track ROAS
Establish baseline metrics (CVR, CAC, AOV)
These become your optimization targets
COD RTO rate tracked and below 30%
If higher, add confirmation calls or push prepaid
Phase 5 of 66 milestones
WEEK 13
Scale to ₹1L
Scale
Scale winning ads to ₹1500-3000/day
Only scale what’s profitable. Kill losers fast
Identify your #1 winning creative and audience
One ad + one audience = your money combo
Repeat customer rate above 10%
Email / SMS flows driving repeat purchases
Hit 50+ orders per week consistently
Predictable, not one-off viral spikes
Monthly revenue ≥ ₹1,00,000
This is your sprint completion goal
Unit economics profitable at scale
CAC < LTV/3, CM ≥ 40%, positive cash flow
Phase 6 of 66 milestones
08The capital allocation engine

Where every rupee goes.

₹1,00,000 deployed the way an operator would, not the way a course tells you to.

Validate first
₹20,000
First inventory
₹40,000
Packaging
₹8,000
Store
₹6,000
Legal and GST
₹6,000
Creative
₹8,000
Buffer
₹12,000

Spend the ₹20,000 validation budget first. If the numbers don't work, you just saved the other ₹80,000. That one habit alone is worth more than the price of this system.

09Real founders, real brands

Not a waitlist.
People already building.

★★★★★
"I've bought multiple D2C courses over the years, but this was the first one that explained whether my business would actually make money. We changed our pricing, packaging and shipping strategy before launching. That alone probably saved us months of expensive mistakes."
Aman Sharma
Urban Thread Co. · Delhi
Apparel
★★★★★
"The unit economics calculators were worth the price on their own. We found problems in our margins before spending heavily on ads. This course helped us think like operators, not just marketers."
Priya Nair
Aarogya Herbs · Bengaluru
Ayurvedic
★★★★★
"Every founder talks about scaling. Very few explain what happens after the orders start coming in. This system connected marketing, fulfilment, margins and customer retention in a way I'd never seen before."
Riya Kapoor
Bare Bloom Skincare · Mumbai
Skincare
★★★★★
"I stopped obsessing over ROAS and started understanding contribution margin. That shift completely changed how we looked at our business. It's practical, detailed and built for founders."
Kunal Mehta
Paw Pantry · Ahmedabad
Pet care
★★★★★
"The biggest takeaway wasn't another growth hack. It was learning how to build a business that stays profitable while growing. Every calculator felt like something our finance team should have built."
Sneha Agarwal
Earth Glow Cosmetics · Jaipur
Natural makeup
★★★★★
"The frameworks helped us identify hidden costs that were quietly eating into our profits. We adjusted our pricing and shipping model before launch. It probably saved us several lakhs."
Rohit Verma
Bean Theory · Pune
Specialty coffee
★★★★★
"Most courses stop at customer acquisition. This one explains what happens after checkout. Inventory, fulfilment, contribution margin, repeat purchases and cash flow are finally covered in one place."
Neha Bansal
PureNest Home · Gurugram
Home & cleaning
★★★★★
"This isn't another marketing course. It's an operating system. We now make decisions using numbers instead of assumptions, and our entire team speaks the same language."
Arjun Iyer
Snack Ritual · Hyderabad
Healthy snacks
★★★★★
"The calculators alone justified the purchase. Instead of guessing our pricing and margins, we launched with confidence because we understood the economics behind every order."
Mitali Shah
Little Roots · Surat
Baby care
★★★★★
"What impressed me most was how practical everything is. No fluff, no motivational speeches. Just frameworks that help you build a stronger D2C business from day one."
Vivek Singh
Peak Fuel Nutrition · Chandigarh
Sports nutrition
10The part no guru will tell you

Don't quit your job.
Don't burn your savings.

Build this after work, at night and on weekends, until the numbers prove it's time to go all in. That's how you start a real business without betting your life on it. This system is designed for exactly that: an operator's pace, not a hype cycle.

11Your four options

There are four ways
to do this. Only one tells you what to do next.

Free YouTube & gurus₹30,000 cohort₹50k/mo agencyD2C Acquisition.Lab
What it costsFree (months lost)₹30,000₹50,000+/month₹1,999 once
Tells you what to do next~
Built by an operator, not a marketer~
9 live calculators + 50+ SOPs~
Works around your day job~
You own every decision~
If it's not for youNo refundRarelyLocked in7-day refund

Free content gives you information. A cohort gives you a schedule. An agency gives you a bill. Only an operating system gives you the next step, in order, that you own for life.

Your first co-founder

Costs less than
one dinner out.

Founding-member price
₹4,999₹1,999
One-time · lifetime access · going to ₹4,999 soon
  • 90-day operating system, week by week
  • 163 action steps in the right order
  • 9 live calculators (margin, RTO, CAC, ROAS…)
  • 50+ copy-paste SOPs and templates
  • Lifetime access and every future update
Secure checkout · UPI, cards, netbanking · instant access

You're not paying ₹1,999 for information. You're paying it to not lose ₹3-5 lakh and a year learning this the hard way.

🛡️

Try it for 7 days. Risk-free.

If it's not for you, message us on WhatsApp within 7 days. Full refund. No forms, no questions, no "are you sure". I'd rather you trust me than feel stuck with something you won't use.

That's how confident I am it pays for itself in your first week.
12Questions founders ask

Straight answers.

Is this just another course?

No. A course teaches you concepts and leaves you to figure out the order. This is an operating system: 163 action steps in the exact sequence the decisions hit a first-time founder, plus the calculators and SOPs to execute each one. You're never left wondering “so what do I do now?”

I have a full-time job. Will I have time?

Yes. It's built to run at an operator's pace, nights and weekends. Each week has one clear job. You don't quit anything until your own numbers tell you it's time.

I don't have a product idea yet. Is this for me?

Especially for you. Weeks 1 and 2 are about finding an idea that fits your budget and validating real demand before you spend a rupee on inventory. Most founders skip this and pay for it later.

How is this different from free YouTube content?

YouTube gives you a thousand disconnected tips. This gives you the order. Which decision comes first, what number has to be true before the next step, and where every rupee goes. Information is free. Sequence and judgment are what you're paying ₹1,999 for.

Do I need technical skills or a developer?

No. Week 7 walks you through building the store yourself, no code, no developer. If you can use WhatsApp and a spreadsheet, you can do this.

Is ₹1,999 really the full price? Any hidden fees?

Yes, one-time, lifetime access, including every future update. No monthly fee, no upsell wall. It's the founding-member price and it's going up to ₹4,999 soon.

What if it's not for me?

7-day, no-questions-asked refund. Message us on WhatsApp within 7 days and you get every rupee back. No forms, no “are you sure”, no friction.

Stop researching.
Start building.

Your co-founder is ₹1,999, one time. Lifetime access. Going to ₹4,999 soon. The only thing between you and your first order is the decision to start.

7-day no-questions refund · instant access · UPI / cards / netbanking
Your first co-founder · ₹1,999 one-time (going to ₹4,999)